A good way to get a Gen X'ers attention with music

I'm surprised we haven't seen this in an ad yet. As soon as I hit play, I was hooked. I know the song, but hearing it in the context of a Men's Choir made it all new to my ears. Imagine hearing this in an LA FITNESS (or whatever Big National Gym) television ad. Because it's very likely that people that use these gyms listen to Daft Punk0esque music, they'll be more prone to watch the commercial and listen to the music...